2min chapter

Think Like an Owner cover image

Clayton Collins - Acquiring In Your Industry - Ep.173

Think Like an Owner

CHAPTER

The Role of a Marketing Manager in HW Media

A big part of my role almost from the get go was focused on market mapping and looking at data companies. I think there have been some successful media roll ups, but they haven't really taken the complexion of what I'm trying to build with HW Media. We are far from a roll up play because each of our acquisitions has been incredibly strategic. It changes sourcing meaning that I can't just delegate deal sourcing to a Corp Dev team.I want to be intimately involved in identifying those transactions and opportunities then have team members to help get rid of the finish line.

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