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How big companies kill ideas — and how to fight back, with Tony Fadell
Decoder with Nilay Patel
How Can a Start Up Survive With That Huge Sophor Cost?
How on earth can any start up survive with that huge weight of perpetual sophor cost, without selling out to one of the giants? It's a really good question. Look at tesla. They were able to wrap a lot of with a lot of metal, ok, and build a platform beyond the car. There are those once in a lifetime kind of situations that you go for and you try to make happen. But i do think you can innovate in other spaces that they're not ennovating in,. You can create other platforms outside. But you just have to try to, you know, not try to replicate or go against them.
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