How Much Research Are You Doing for Your Conferences?

Today on the show we have Louis Rosenfeld, publisher and founder at Rosenfeld media.

In this episode, we talked about what information architecture is and how it led to the formation of Rosenfeld Media, how the UX Design space is evolving, and the importance of understanding your customers' needs when building out your product’s information architecture. 

 We also discussed Lou’s plans to introduce Memberships and Subscriptions at Rosenfeld Media and how introducing Attendee Cohorts at their conferences, increased retention, and engagement of their community. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.