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040. Colin Mayer: Putting Purpose into Practice

Leading Transformational Change with Tobias Sturesson

CHAPTER

Integrity Versus Syntagrity - What's the Difference?

Sally Kohn: I think that anyone listening to this podcast would want to build a type of organization that makes people rise to a higher level of integrity and of positive behavior. What are some of the key things that you have found in your research in terms of building an organization that is marked and characterized by syntagrity? Well, the first part of it is for the organization to recognize why it exists, why it was created in the first place and what it's there to do,. And that is its purpose. Having a real understanding of the purpose of the organization is critical for it being able to fulfill what it'sthere to do.

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