The Mind Set Shift From Design Lead Versus Experience Lead

I'm curious about some of the smaller scale stuff that you saw, the people who are working with younger organizations. The level of power and engagement and influence that design has as a function within the organization can feel y out of reach for a lot of organizations. I found that shifting that mindsi from design to experience thinking allows the designer to think more co operatively. Any good design happens through collaboration. And you have to nail that.