How I Built This with Guy Raz cover image

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

How I Built This with Guy Raz

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The Ice Cream, You Know, It Was a Whole Package

i was obsessed with old photographs. I would buy them, oney, you mate. So almost up like a pharmacy, lik, i like, got into character and called it shopkeeper. And in doing that, what i did wasand on purpose, take all the emphasis actually, off of me and put it on the ice cream m and that was what was different. You know, if i'm going, there is a food critic in town,. wasn't very real excited about scream, and so i need to be somebody that he would take seriously. And so i'd dress that part. And it worked. I mean, it totally worked. The same ice roam he hated before

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