The New Tiered Pricing System

AMC movie theaters are instituting a new ticket policy where you'll pay more for good seats than for bad seats. The front row will be discounted by two dollars. It seems like a weird move to make things more unpleasant when we're already just watching things on our phone in any seat we want. I always feel good when you pull into the parking lot of the hotel and they have that sign where they put the letters up themselves and it says phones.