The Difference Between Demand Gen and Marketing as a Whole

In a traditional marketing model, i think that's all demand gen. Leads is an output of proper demand generation. It doesn't involve, it's not part of the execution yend. And so companies onti tostill run, run leagen, which is, let's get, you know, contact information to do sales,. versus demand gen, which is: Let's communicate directly with buyers and create a desire for them to want to use our product. That's what i look at in deman gen.