2min chapter

Venture Unlocked: The playbook for venture capital managers cover image

Fundraising best practices for managers, strategic LP management, and LPACs with Meghan Reynolds of Altimeter

Venture Unlocked: The playbook for venture capital managers

CHAPTER

Differentiation Beyond Returns for LPs

Most people, most GPs I talk to when they think about fundraising and are talking to an LP, they really hone in on performance. What have I done before it do potentially going forward? Here's why we're special. Sales 101 is know who you're selling to and what product you're actually selling. The product that you're selling has to conform to what is actually important for the person you're talking to.

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