2min chapter

Masters of Scale cover image

Disrupting the wedding industry, with Zola’s Shan-Lyn Ma

Masters of Scale

CHAPTER

Expanding Beyond Weddings: A Journey into Life Stages and Uncommon Gifts

This chapter explores the growth of a wedding planning company as it branches into new areas like Zola Baby, aiming to support couples through various life stages. The discussion includes insights gained from customer feedback and highlights the rising trend of practical gift ideas, such as household appliances.

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