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Kendall Haven on Story Proof: The Science Behind the Startling Power of Story

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How Do You Deliver the Story?

We're suddenly using those signatures, plus taking swabs of mouth swabs, saliva swabs. We can get at dopa, mean releases and other chemical releases that don't show upon an e e g scan. But that we can relate moments like trust and sympathy. So it we then had to say, how do we deliver the story? Well, of course, being alive story cllar, i said, well, i'll tell the stories to each audience. Of course, the trouble is you never quite tell the story exactly the same way twice. so we had to abandon that and go to video rting the stories. Then we wait three months and bring those audiences back

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