3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Peter Merholz - Demystifying Design Leadership

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Importance of the VP Role in Design

The VP role is a whole hell of a lot of what you avoided at every other stage in your career, right? Because it's about being an executive and understanding business. Most design leaders need to be able to speak that language of business because they're working with leaders who don't understand design the way Steve Jobs or Tim Cook understands design.

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