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Black Iris Books - The War of Art
Black irish books started when the war of art had come up for renewal. For every copy we sell, it's the equivalent of selling like seven at amazon dot com. We don't publish a lot of books, but we get to publish what we'd like. And if people want to bide our books directly from us, that will be another little revenue trickle. The trick is to keep the thing moving forward, not worrying so much about trying to hit a home run with the right process.