9min chapter

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#110 - Decisions, Not Data: Why Research needs Organizational Readiness with Erika Hall

Boundaryless Conversations Podcast

CHAPTER

The Power of Qualitative Insights

This chapter explores the transformative impact of qualitative research in understanding user experiences within complex ecosystems. It critiques the reliance on quantitative data and emphasizes the importance of direct engagement with users to derive meaningful insights for effective decision-making.

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