The web side of a d to s webside is becoming more accessible. What we see the most common and what's working the most is really content that's communicating value to the consumer. Most of that is done through social proof. So whether that's real customers talking about the product or positive press, that's not just, ha, we paid for new york times to write about whatever.
Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.