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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Is There a Niche Market for Deodorants?
You can't just look at what everyone else is doing and just assume that's going to work. The bigger you know manufacturers they had product that were in every convenience store, every CVS or Walmart or whatever was across the country so why don't you talk to us in that same lens? I would say that your founder market fit comes to comes to the rescue because if you don't have hot numbers at least you have an informed or or a guess in mention of how big this problem can be right?" "As long as there's a market you can do something there then you'll figure it out by the way if you share the market for example I'm sure that squatty potty
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