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Investing in the Growth of Gaming with Joost van Dreunen

FYI - For Your Innovation

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El Dora: A New Venture to Measure Consumer Behavior

Rick Steves sold his business to Nielsen. He's now working on a new venture called El Dora, which will track spending in different online worlds. The idea is to provide benchmarks and KPIs for each of these different categories like digital fashion, gaming, sports, music, film and so on.

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