Navigating Pricing Strategies

This chapter delves into the intricacies of establishing effective pricing for a new self-serve product amidst competitive pressures. The speakers discuss their evolving pricing strategies, including the shift from a free trial model to upfront payments, and the significance of aligning perceived value with market demands. They also reflect on their experiences in a recent board meeting, emphasizing the need for strategic decision-making to capture market share and enhance customer engagement.