Redpoint Content: Becky Lawlor on original research done right
Content, Briefly
Harnessing Data-Driven Content in B2B Marketing
This chapter explores the rising trend of data-driven content in marketing, emphasizing the importance of original research and its impact on B2B buyer decisions. The speakers discuss the credibility of in-house research compared to third-party studies and examine the effective strategies for content creation that resonate with target audiences. The conversation highlights the balance between gated and open access to research, considering its implications for brand authority and lead generation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
