A Proven Cure for All Your Ailments
DarrenDaily On-Demand
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How to Make a Placebo Work
People, behavioral, and social cues are three parts of the story that frame expectation. The ritual or required effort increases your belief in its performance. Just like gothic ceilings, candles, incense, bells, and men dressed in robes, has people more likely to believe in their prayers and feel rapture.
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