The Banality of Evil

I know a lot of people who have, who work developing products at Apple and Facebook, other companies like this. And individually, I think they want to do the right thing. They would be listening to you and nodding their heads vigorously saying, this is the right way to do it. Unless you're starting your design process with we are building this product to last twice as long as the last one we built, it's not going to happen. It's too late at that point. You've already baked in all of the decisions into the product. So if you're going to develop products from the start to be focused on longevity that has to come right at the start That has to philosoph