Season 5, Episode 5: Atari (with Nolan Bushnell)
Acquired
The Birth of Atari: Branding and Innovation
This chapter explores the origins of the name 'Atari' and its significance in the gaming industry, emphasizing branding evolution and the unexpected journey of the iconic logo. The speakers reflect on the creation of Pong, the initial skepticism it faced, and the impact of women's empowerment during the game's rise in the early 1970s. Additionally, it reveals the entrepreneurial challenges and strategies behind the arcade game boom, including innovations in distribution and competitive tactics.
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