The Importance of Understanding the Different Strategies People Use to Appeal to You

I think just in terms of being a consumer in the marketplace understanding all the different strategies that the different producers are using to get products to appeal to you is important. As a leader as a leader well I think it's important that you understand that you set the strategy yourself and be able to tell the story or explain the story behind the strategy if it's a strategy of authenticity why that's important. Take your people your employees and bring them along in this journey so that they can be proud of it and so that they could tell the other employees and or their families and their consumers and potential consumers as well great thank you so much for speaking with us today.