Inside the Strategy Room cover image

149. Capturing value in digital transformations

Inside the Strategy Room

CHAPTER

How Do We Drive Real Boldness?

In our world, whatever your headwinds are for you, it is unequivocal that that era of uncertainty is getting tougher. It's easy in those instances to really hunker down and say, OK, I see the storm clouds looming. And what we found with our research is that actually those companies that are willing to be bold do disproportionately better during previous crises. We're seeing this in every industry, but some are a little bit out in front.

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