3min chapter

All Things Considered CX with Bob Azman cover image

Sirte Pihlaja - CX Play

All Things Considered CX with Bob Azman

CHAPTER

Enhancing Customer Experience Design Capabilities in a Financial Services Group

Exploring how a financial services group in the Nordic region established a virtual team to foster a customer-centric approach and design thinking within the organization, leading to improved customer experiences despite the traditional constraints of the banking industry.

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