The Art & Science Of Youtube Ads with Justin Sardi
Buying Online Businesses Podcast
Creating Custom Audiences for YouTube Ads
Learn how to create custom audiences for YouTube ads using website visits and relevant keywords. Discover the effectiveness of targeting website viewers with personalized ads and the use of first-party data for effective tracking and targeting.
What if YouTube could revolutionize your business? With literally millions of people watching on YouTube, you can just imagine the possibilities.
In this intriguing yet juicy episode, Justin Sardi joins Jaryd Krause to share his insights on YouTube ads.
Justin is an expert in bootstrapping software companies, with a focus on YouTube and YouTube ads. He is the founder of TubeSift and Video Ad Vault, software tools designed for YouTube advertisers. Justin has been involved in online marketing since 2011 and has played a significant role in helping numerous businesses and entrepreneurs boost their revenue through his software solutions and training courses. His expertise lies in audience building, lead generation, and sales strategies using YouTube and YouTube ads.
Jaryd and Justin talk about building a successful YouTube channel. What does a good video look like and how do you create them for YouTube? And how do you run ads to your YouTube channel videos?
They also discuss the difference between a YouTube channel video and a YouTube stream ad. How do you create a winning YouTube ad that gets you leads and sales? YouTube targeting and how can you target almost anyone you want with YouTube ads?
Lastly, Justin shared the YouTube advertising tools he has built, how they work and how they can help you crush them on YouTube.
If you haven’t tried ads, now is the perfect time to do so! Check out this episode and leverage the power of YouTube ads to achieve business success.
Episode Highlights
04:56 The level of consistency needed when starting a YouTube channel
10:22 What makes a good YouTube video?
15:44 Competitive research adds more value to your content.
19:30 Hooks can set your YouTube ads apart from the competition.
34:13 How has AI transformed the creation of YouTube ads?
41:50 How and why Google’s watching your every step
Key Takeaways
➥ Justin emphasizes the importance of engagement and keeping viewers on the platform, highlighting metrics like "percentage watched." Creators should analyze analytics to identify content trends and replicate successful elements in future videos.
➥ One of the crucial elements of Youtube ads is the hook (it’s the first 15 seconds of the video). It should be engaging so that the audience will not skip the ad. Justin suggested addressing pain points, making unbelievable statements, and providing proof of results as some of the strategies for creating effective hooks.
➥ YouTube ads work well for lead generation, particularly for coaches, consultants, and those with webinar-to-call funnels. People tend to resonate with video content, making it effective for building connections. However, direct sales pages can also be used, especially for lower-priced offers, but Justin highlights that it’s good to have a well-structured funnel in place to make it profitable.
About The Guest
Justin Sardi specializes in bootstrapping software companies.
He started by helping entrepreneurs and businesses build audiences, collect leads, and make sales through the use of YouTube and YouTube ads.
He is the founder of TubeSift and Video Ad Vault, which are software tools for YouTube Advertisers
He has been marketing online since 2011 and has helped thousands of businesses and entrepreneurs increase their revenue with his software and training courses.
Connect with Justin Sardi
➥ www.tubesift.com
➥ https://www.facebook.com/MonsterRobot
Resource Links
➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
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➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3WYX0Ve
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
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