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EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)
Adspend with Ash Melwani and Rabah Rahil
Branding
A lot of our packaging has all the attributes that you need directly on the bottle itself, right? So highlights the major key things like how much protein, what is this for? Hair, skin and nails. There are ways to maintain margins and maintain the brand equity and everything you've built online still in retail. I love the idea of giving the consumer as much information upfront about your product.
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