In this week’s episode, Squirrel and Jeffrey discuss how you can use emotional outcomes in your conversations to build trust and evoke more positive responses from your customers, rather than relying solely on intellectual ones.
Listen to see how you can incorporate lessons from “Emotional Rugby” in your sales and customer relations, as well as across your workplace practices.
Links:
- “Many of us have faced buyers who seem to agree with everything we say…but never sign the contract. We have played intellectual chess with them but not emotional rugby.” – Alan Weiss and Nancy McKay, The Modern Trusted Advisor
- Simon Sinek Start With Why: https://simonsinek.com/books/start-with-why/
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