How to Scale a Kickstarter Campaign

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I think that was ultimately what made the flywheel work, right? Yeah. So again, we got into grass fed beef because my wife and I were following all these elimination diets. And so when we started our Kickstarter, we reached out to a bunch of people and we're like, Hey, we started this company. The reason why we started is because we were following guys like yours. You know, there wasn't, you didn't like tell anyone where they can buy this product. And so I built a company that because they couldn't as we learned, right?

Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.

Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.

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