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Mike Salguero on Building ButcherBox Into A Transformational Business

Elevate with Robert Glazer

00:00

How to Scale a Kickstarter Campaign

I think that was ultimately what made the flywheel work, right? Yeah. So again, we got into grass fed beef because my wife and I were following all these elimination diets. And so when we started our Kickstarter, we reached out to a bunch of people and we're like, Hey, we started this company. The reason why we started is because we were following guys like yours. You know, there wasn't, you didn't like tell anyone where they can buy this product. And so I built a company that because they couldn't as we learned, right?

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