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99% Invisible
The Business of Color
The business of color doesn't seem like the preoccupation of serious people or something. It forces scientists, for the history of human science, it forces them to grapple with fundamental questions. If you're trying to apply colors to a surface and you want to understand how to do that better, that turns out to require you to understand the basics of chemistry. By studying color, you get to, you know, james clerk, well, on the way to figurin out electromagnetism, is working with color a john dalton,. On the way there is trying to figure out color blindness. And color all the way back to this cave in south africa where the where
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