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The Knowledge Graph in Music
Gustav: We have a core belief that if Spotify can make you discover something that you wouldn't otherwise have discovered, it will be more important in your life. So we really try to make sure that we measure and understand how many discoveries we generate for you. It's almost like a new metric of return on discovery. But another difference from these things is that we are revenue wise, mostly a subscription service. And the thing that is different between, for example, YouTube or TikTok is every month, all the paying users hundreds of millions of them, they go and they evaluate, it's like, should I pay? And so that's something I'm excited about in the recommendations