I'm Giving Equity to My Employees

On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. 

I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.

You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that have flopped.

More on Cathryn:

• Cathryn on Twitter
• bestself.co

Mentions:

• Persuasion Deck
• The Always Pan

Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

🙌 Thank Cathryn for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.