The Rise of AI in Advertising
The Duct Tape Marketing Podcast
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The Ultimate Guide to Overtures
The world's best selling book on Google ads with over 130,000 copies sold to date. The importance of creative and data rise as business is really only care about creative a lot of the time. We are marketing first to the machine, because if we can't convince the machine to show our ad, you know, the human never gets to see it. And so the more and more we head down this road towards the platform being a black box,.
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