OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
Marketing School - Digital Marketing and Online Marketing Tips
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Building Relationships Through In-Person Interactions
The chapter emphasizes the value of in-person relationships in business, sharing personal experiences from events in Brazil and professional groups like Liji and YPO. It discusses the shift in marketing strategy towards targeting enterprise leads and engaging with industry-specific organizations to reach key decision makers.
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