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#59: 6 reliable ways to negotiate honestly and effectively

The Persuasion Lab with Martin Medeiros

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Authentic Escalation and Building Trust in Negotiations

The chapter stresses the importance of authentic escalation in negotiations, advising on the significance of sincerity and trusted advisors. It discusses the benefits of taking time to build relationships and avoid falling for emotional manipulation tactics. The conversation also emphasizes the need for proper preparation, genuine connections, and seeking professional assistance for successful negotiation outcomes.

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