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Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
The Failure of a Rebrand
In 2008, radio shack rebranded to the shack. They got a slight bump in profits, but then and sold out to private equity and bankruptcy. One of the reasons that didn't work is because they alienated the original base by with this rebrand,. But didn't change the business radically enough to adopt a new base. That's why a lot of rebrands fail.
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