Bonus: EcomCFO.co - Sam Hill: Make Your Finances Anti-Fragile
DTC Podcast
Reverse Logistics - What's Your Top Line?
When you say actuals, give me an example. What are the most critical set of actuals that you're speaking out for brands? And when we think about top line, okay, well, maybe I was driving a 5X ROAS, but my discounts as a percentage of sales were 20%. So what's the inflection point? One of the hottest topics has been reverse logistics with a few of our clients and how do we actually get all the data to quantify what our reverse logistics cost is every month?
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