Capturing Personal Inspirations

In this chapter, they discuss the process of noticing and capturing little personal inspirations. They talk about how as a creative, it is important to be attuned to ideas that are always floating around, and it is the creative's job to catch those ideas and turn them into something. They also mention the use of a notepad on their iPhone to jot down random things that happen during the day, with a focus on things that make them chuckle or elicit a physical response, as humor is their thing.