How to Write Honest Headlines

I was really for decentralization of publishing on the internet. I believe headlines, five word, six word headlines should express the core of the article or the reference material. The idea is to avoid in true intrigue and BuzzFeed style headlines. We haven't got time to capture people by making by tricking them into reading our articles online. It's for business. But at the same time, a lot of businesses spend an awful lot of resources trying to make things persuasive because it's the right decision to buy their product.