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How to Write Investor Updates + Startup Metrics (CAC, LTV, Chrun)

Founder University

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How to Get Investors to Like Your Business

Always, always, always start your email with a high level overview of your company. Then punch it up with things like how much do customers pay on average and how many paying customers do you have? This will really help to give context to the charts and data below. It'll refresh your investors so if they don't immediately recognize and remember every detail that you told them six months ago, they'll get on same page very quickly.

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