Marketing That Matters: How TalkTalk rapidly digitised its customer journey to meet booming demand
The Marketing Week Podcast
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Accelerating the Sales Journey
We were becoming much more digital, not just from o sales perspective, but also and from how we connect with our customers in life. We knew that there wasa areal we needed to really improve that usar journey and us our experience over all. And actually what cowe did, almost overnight, is mean that actually, wow, this has got to be now our absolute top priority. Let's get our new webside accelerated. So that actually, with so much more traffic going through an the new sales journey, we were able to give the customers the service and the experience that they expected from us as one of the leading i s ps in the u k.
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