Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase
CMO Insights
00:00
The Evolution of Demand Base
The next evolution for demand base as a platform is self-driving. We think that will blend marketing automation and, and traditional ABM today to really enable orchestration of the customer experience across these kinds of different styles. And I think the more that can become a first class object will really unlock really interesting use cases, especially around kind of cross-selling upsell and expand expansion at customers.
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