Mariah Sinclair is an Arizona-based book cover designer who recently set up and sold a book cover directory. I wanted to know what a book cover directory is, how authors can use them, and how her sale went.

I also asked Mariah to critique a book cover for one of my earlier books that didn’t sell well. Mariah gave me some interesting insights that I could use if I decided to relaunch the book at some point.

Book covers are an investment in your craft. I’ve spent anywhere from $100 or $200 to over $1,000 on book cover designs.

I also worked with professional designers while working for a software company, and one thing I’ve learned is that design is a different discipline from writing. It’s still creative work, so if you’re going to work with a book cover designer, it pays to understand the language of design.

In this episode we discuss:

How long it can take to design a book cover
How a good book cover can sell more copies of a book
Mariah critiques one of Bryans's book covers
Cliché book covers
What different fonts represent
How much should you spend on a book cover?
When should you start looking for someone to design your book cover?

Resources:

Mariah Sinclair

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