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3min chapter
How To Pitch Your Best Ideas
WorkLife with Adam Grant
How to Sell a Vision, Sell That Future, Paint That Future
Research suggests that no one cares what you'll create in the future until you convince them there's something wrong with the present. In her pitch, Jessica led with a solution to revolutionize relationship health. Instead of leading with your vision, tell us what the market demands. As a job applicant, instead of leading with what makes you a strong candidate, start with what the company needs.
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