Navigating Confidence and Identity in Accounting's Technological Shift

Today’s guest is Bill Armstrong, Chief Innovation Officer at Moss Adams. Moss Adams is one of the 15 largest public accounting firms in the US, providing accounting, tax, and consulting services to public and private middle-market enterprises across industries. Bill joins Emerj Senior Editor Matthew DeMello on today’s show to dive into the rapid mainstream adoption of AI tools in the accounting industry, as highlighted by a recent Moss Adams survey from December 2023. The survey reveals an unexpected trend: 69% of accountants are bullish or optimistic about the role of AI in their profession. What’s fueling this optimism, and how will it shape the future of the industry? We break down these findings to explore the key drivers of AI growth in accounting and their broader implications.