The NFL's New Commissioner Isn't Here Yet

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ABC signs a league wide five year TV rights deal with the American Football League for eight and a half million dollars over five years. It was by far, far the single biggest sports rights TV deal in history at the time. The NFL sort of rebranded Sundays in America and turned it into a completely different way that people spend their time. So this was Roon Arlage's and ABC's first huge contribution to pro football in America or televising of sports.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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