One of the biggest challenges we run into with customers is they don't want to do anything until they can do everything. Once you get started, it opens up that part of your brain, and you start looking at ways you can mark et to your prospects or to your customers. It just takes getting started. I remember this, we got into thist four or five years ago, and you get hooked. I mean, it gameefies itself, really. Qui, does you like watching the open rates? You see thet orders come in? Don't everywhere. All right, so we got to do something. Thee and is pray and spray. Some listens are trying to