Is There a Brand Versus Performance Marketing?

A strong retention program gives you the margins to be able to spend more on acquisition. The goal is to kind of find this middle ground on, on educating, on making sure that people have the best possible chance of liking it. Mission number one is regret minimization. Mission number two is explaining how, how to get the value out of that. And if somebody purchased like our best selling miracle balm, do we want to upsell them to a different, a different shade of it or cross sell them into skincare?