The New Music Business with Ari Herstand cover image

How Sub Pop Records Develops and Funds Artists

The New Music Business with Ari Herstand

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Navigating Challenges in the Music Industry: The Formation of Orca

This chapter explores the contrasting realities of rising global music revenues and the financial difficulties faced by independent artists and labels. It discusses the formation of the Orca organization, which seeks to unite independent music entities to promote better conditions and support within the industry.

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