Invisible Rulers and Media Dynamics

This chapter examines Edward Bernays' concept of 'Invisible Rulers' and how he pioneered public relations by shaping public perception through effective communication. It discusses the evolution of media and the rise of influencers, exploring the dual role they play in community building and propaganda dissemination, particularly in the context of anti-vaccine sentiments. The chapter highlights the challenges faced by public health organizations in combating misinformation and the implications of political narratives surrounding censorship and media influence.